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Playtex Hires Rocker for Fresh and Sexy Wipes
March 14, 2013
By: TOM BRANNA
Editor
Sex, Wipes and Rock ‘n Roll? Playtex has hired Rocker Andrew W.K. to promote its new line of intimate wipes called Fresh and Sexy. Introduced last month, the wipes are designed for both men and women to use before and after sexual activity. They’re the latest in a wave of items created by consumer product makers trying to expand feminine care brands into new categorie. Hiring Andrew W.K. — a long-haired rocker known for songs with titles like “Party Hard” from hi...
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